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Recent work,
things I’m trying,
and notes along the way.
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How much does an AI commercial cost in 2026?
AI vs traditional commercial production: what actually changes
Seedance, Veo or Kling? How I choose a model for each shot
How to keep a product consistent across AI shots
Refresh, don't redraw: designing a 10th anniversary identity
A mineral water label that still reads from two metres
Hospitality identity is an object problem
