Brand identity
Identity systems that still work once other people use them.
Brand identity is team work at Element, the Baku design studio my family runs and I work in: mark, typography, colour, graphic language and the rules that hold them together — then taken into the places the brand has to live: packaging, motion, 3D, signage and exhibition stands.
Element’s identity work includes the Istanbul 2027 European Games logo, designed by Adam Yunisov — who also designed the logo of the Baku 2015 First European Games — the 10th anniversary identity for AzerGold, rebrands for AZVIRT and Lezzet Group, city branding for Ankara Metropolitan Municipality and the identity of Baku Resort & Spa.
What you get
Logo and visual identity
Mark, typography, colour and graphic elements, designed as one system.
Rebrand or refresh
A new identity, or a careful update that keeps what people already recognise.
Anniversary and event identities
Temporary identities that sit alongside the main brand without competing with it.
Brand guidelines
Clear rules and ready files, so suppliers and in-house teams apply the brand correctly.
Packaging and applications
Packs, signage, stationery, social templates and environments.
Selected work
How it works
Discovery
The business, audience, competitors and what the brand has to stand for.
Territories
Distinct creative directions, each with a mark, type and colour.
Development
The chosen direction refined into a full system.
Applications
The identity tested on real touchpoints — packaging, screens, signage, social.
Guidelines and handover
Guidelines and organised master files for every team that will use them.
Tools
Illustrator & Photoshop
Logos, packaging artwork, layouts and image retouching.
After Effects
Motion graphics, compositing, titles, end cards and finishing.
Cinema 4D & Redshift
Modelling, lighting and rendering for 3D product shots and anything that has to be geometrically exact.
Industries
Questions
How long does a brand identity take?
A focused logo and visual identity usually takes four to eight weeks. A full rebrand with guidelines and many applications takes longer.
How much does a brand identity cost?
It depends on scope — logo only, full system, guidelines, number of applications. Send the brief and I will come back with a fixed quote within one working day.
Should we refresh or redesign?
If people already recognise the brand, a refresh usually keeps more value than a redesign. I wrote about this in Refresh, don’t redraw.
What do we receive at the end?
Logo files in every format, colour and type specifications, guidelines and the master files for the applications that were designed.
Who owns the identity?
You do. Full rights to the final identity and all source files are transferred on completion.
Do you work with international clients?
Yes. Past clients include Ankara Metropolitan Municipality, Istanbul 2027 and Turkic Week in Geneva. The work is done remotely, with presentations by video call.
Have a brief?
Get a quoteBaku, Azerbaijan · GMT+4
Working worldwide
Brands and agencies in Azerbaijan, Türkiye, Europe and the US
English, Azerbaijani
Fixed quote within one working day