Lezzet Group
Rebranding — Lezzet Qida Sənaye
LƏZZƏT QİDA
Introducing the New Branding for “Lazzat”
As Element, we are proud to present a new logo and brand identity crafted exclusively for “Lazzat,” a leading name in Azerbaijan’s food industry. This updated design captures the essence of consumer loyalty and the brand’s steadfast commitment to quality.
The new slogan, “Lazzat al!” (“Take pleasure from life, be happy!”), conveys the brand’s story and the customers' affinity for the brand. Blending a modern and minimalist aesthetic with traditional values, this brand identity reflects “Lazzat’s” innovative spirit and cultural heritage. Through this project, we aim to further solidify the brand’s unique position in the local market and usher in a new era for the Azerbaijani food industry.
Agency: Element
Creative Direction & Logo: Adam Yunisov
Art Direction: Hatam Yunisli
Designer: Alibey Alizade
Motion Designer: Onur Yunisli
Copywriter: Jeyhun Ismayilov
Made at Element
