SIRAB

Brand Identity & Packaging

SIRAB Brand Identity & Packaging — 1

SİRAB - BRAND IDENTITY & PACKAGING

We have renewed "Sirab" in a more modern and minimal style while staying

true to its core values.

The new logo has been designed with a focus on minimalism. For the overall label, we introduced subtle yet impactful refinements. By preserving classic elements and incorporating modern design details, we created a look that honors tradition while embracing innovation.

The result is a more modern and refined "Sirab", with a design that remains

faithful to its heritage.

Client | Sirab

Agency: Element VS

Baku, Azerbaijan | 2024

SIRAB Brand Identity & Packaging — 2
SIRAB Brand Identity & Packaging — 3
SIRAB Brand Identity & Packaging — 4
SIRAB Brand Identity & Packaging — 5
SIRAB Brand Identity & Packaging — 6
SIRAB Brand Identity & Packaging — 7
SIRAB Brand Identity & Packaging — 8
SIRAB Brand Identity & Packaging — 9
SIRAB Brand Identity & Packaging — 10
SIRAB Brand Identity & Packaging — 11
SIRAB Brand Identity & Packaging — 12
SIRAB Brand Identity & Packaging — 13
SIRAB Brand Identity & Packaging — 14
SIRAB Brand Identity & Packaging — 15
SIRAB Brand Identity & Packaging — 16
SIRAB Brand Identity & Packaging — 17
SIRAB Brand Identity & Packaging — 18
SIRAB Brand Identity & Packaging — 19

SİRAB - 75th ANNIVERSARY

For 75 years, "Sirab" has been cherished for its pure and natural taste. To celebrate this significant milestone, we have introduced a special anniversary logo.

The new "75th-anniversary logo" combines the symbols of a "heart and a water droplet". The numbers "7 and 5" come together to form a heart shape, visually representing the message "Azerbaijan’s beloved water." This design is a symbol of "Sirab’s purity and the love it has earned over the years".

SIRAB Brand Identity & Packaging — 20
SIRAB Brand Identity & Packaging — 21
SIRAB Brand Identity & Packaging — 22
SIRAB Brand Identity & Packaging — 23
SIRAB Brand Identity & Packaging — 24
SIRAB Brand Identity & Packaging — 25
SIRAB Brand Identity & Packaging — 26

Made at Element

Services

More work

Exhibition & spatial design ↗