SIRAB
Brand Identity & Packaging

SİRAB - BRAND IDENTITY & PACKAGING
We have renewed "Sirab" in a more modern and minimal style while staying
true to its core values.
The new logo has been designed with a focus on minimalism. For the overall label, we introduced subtle yet impactful refinements. By preserving classic elements and incorporating modern design details, we created a look that honors tradition while embracing innovation.
The result is a more modern and refined "Sirab", with a design that remains
faithful to its heritage.
Client | Sirab
Agency: Element VS
Baku, Azerbaijan | 2024


















SİRAB - 75th ANNIVERSARY
For 75 years, "Sirab" has been cherished for its pure and natural taste. To celebrate this significant milestone, we have introduced a special anniversary logo.
The new "75th-anniversary logo" combines the symbols of a "heart and a water droplet". The numbers "7 and 5" come together to form a heart shape, visually representing the message "Azerbaijan’s beloved water." This design is a symbol of "Sirab’s purity and the love it has earned over the years".







Made at Element





