Badamlı

Vintage Badamlı

In 2022, to celebrate the 75th anniversary of Badamlı mineral water, Element revived the brand’s iconic 1970s–80s packaging style and reintroduced it as “Vintage Badamlı”. The classic retro label was reimagined for today’s bottle, bringing the spirit of the past back to the shelf.

The idea went beyond the label: a special Vintage Badamlı car was designed in the same nostalgic style, and the campaign was woven into old Azerbaijani films. Once launched on social media, it quickly caught the audience’s attention — the taste and emotion of the past, told in today’s design language.

Premium Vintage Gift Box

For the anniversary, a Premium Vintage Gift Box combined the Vintage Badamlı bottle with exclusive branded items. The boxes were sent to business leaders, partners and public figures as a personal introduction to Badamlı’s heritage.

Back in the old films

The Vintage Badamlı bottle was placed into scenes from classic Azerbaijani films — in moments where Badamlı originally appeared decades ago, and in traditional table settings. Re-edited into short videos for social media, the clips created a strong emotional connection and drew wide public interest. More on packaging design.